Every Toyota model has been designed to be a dependable vehicle that can allow a driver to have a comfortable, stylish and secure ride at all times. One of the greatest factors that play into a driver’s comfort and confidence while driving is safety. From past to present to future, Toyota has invested time and resources into safety technology, quality and value. Recently, a Toyota Matrix was put to the ultimate safety test and stood up better than anyone could have ever imagined.
Horrible accident, miraculous save by a Matrix
In New York City, a couple experienced an extremely wild and unexpected ride. While driving in their Toyota Matrix on the Cross Bronx Expressway, Carlos and Raquel Broadbelt swerved to avoid a pothole. Their Matrix then slid on a patch of ice, hitting the guardrail, coursing off the overpass and ultimately landing nose first onto the road 50 feet below. The impact of the 50-foot dive battered the front end of the Toyota Matrix and the pure nature of the accident made onlookers fear the worst. However, the impact left the driver and passenger with minor injuries and the ability to literally walk away from the accident. There are not many things that are able to survive a 50-foot fall, but the Broadbelt’s Matrix did and saved their lives! You can see more about their fall here.
A Toyota tradition of trust
This is an amazing testament to Toyota’s commitment to safety. Toyota continually works to enhance the safety features in every model it produces around the world. The 2014 Toyota line has received multiple IIHS Top Safety Pick Awards, Top Safety Pick Plus Awards and a 5-Star Overall Safety Rating from the National Highway Traffic Safety Administration. In Toyota’s latest models, Brake Assist, the Star Safety System, Traction Control, Vehicle Stability Control and Smart Stop Technology are just some of the great features that help protect your crew and cargo every time you get behind the wheel of a Toyota. Toyota has also increased the number and adjusted the placement of air bags inside many Toyota vehicles in order to ensure safety in an unpredictable or unavoidable environment.
Not only does Toyota focus on the production of safe, dependable vehicles, but Toyota also invests and concentrates on the road ahead in its safety technology. Toyota puts a serious effort into many driver education projects and programs, as well as partnering with organizations and universities in order to advance in the field of auto safety. Toyota Collaborative Safety Research Center works side-by-side with universities such as Ohio State, Stanford and Virginia Tech. Together they measure actual crash data to reflect on possible improvements of driving tools and safer transportation. Presently, Toyota Collaborative Safety Research Center (CSRC) and its partners are developing technologies such as Pre-Collision System testing and pedestrian PCS test scenarios. The core of Toyota’s drive to a safer and more efficient vehicle is simply the safety of the driver and their crew.
While Toyota is an automaker, their safety commitment goes far beyond just cars, trucks and SUVs. Toyota has developed THUMS, a Total Human Model for Safety tool that is a tool to help study the effect of vehicle crash on the brain. Toyota’s goal is to protect and care for you, your friends and your family before, during and after you purchase a vehicle. At Brent Brown Toyota, we are honored to be a part of this company that truly puts the driver and their passengers above all else. Make sure you do not miss any of the events or specials going on at Brent Brown Toyota! FOLLOW US on Twitter and LIKE US on Facebook!